A logo with a black background featuring a shield outline, a running athlete silhouette, and the acronym "NYAA" in bold gold letters. The tagline reads "Not Your Average Athlete" in white text.

Who We Are

We are a Name, Image, and Likeness (NIL) and recruiting agency dedicated to helping athletes turn their talent into real opportunities. We guide athletes through building their personal brand, growing their exposure, and securing meaningful partnerships while handling the business side so they can stay focused on their sport. At our core, we exist to protect athletes, support families, and build long-term success beyond the game. We also help athletes get recruited to the next level.

Who We Serve

We work with high school and college athletes at every stage of their journey — from those just getting started to athletes ready for full NIL representation and/or getting recruited at their next stop. Whether you are building your first social media presence or negotiating brand deals, we meet you where you are and grow with you.

What We Do

We provide end-to-end NIL support, including personal brand development, social media strategy, media creation, brand outreach, deal sourcing, and contract support. We also provide end-to-end recruitment help for high school athletes looking to play in college, and college athletes looking to transfer to their next destination. Our services are designed to build credibility first, increase exposure second, and generate income third and find their new home.

Why We Exist

The NIL and recruiting space is new, confusing, and constantly changing. Many athletes don’t know where to start or who to trust. We exist to simplify NIL and the recruitment process, protect athletes from bad deals and not the right fit schools, and help them maximize their value and talent without losing focus on their sport or academics.

Our Commitment

We are committed to being athlete-first in everything we do. That means transparency, honest guidance, and personalized strategies for every athlete we work with. Our goal is not short-term wins, but long-term success that lasts beyond competition.